February 8, 2007

Snickers Bars Controversy?

This is ridiculous.

On Super Bowl Sunday, the Mars Corporation ran a commercial for Snickers, the official candy bar of the NFL. Long story short, it included two men accidentally kissing over a Snickers bar, then doing "something manly" to make up for it: Ripping out their chest hair.

I thought the ad was hilarious, as did most people. However, there is a small sect of society that disapproves, believing this spot adds to anti-gay sediment. Of course, Rosie O'Donnell and GLAAD at the head of it all. "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," states the Human Rights Campaign president Joe Solmonese.

No. Wrong. If that's true, maybe they should remove all commercials that have a comical twist, because they all poke fun at one facet of society or another. Simply because the gay community has control of the microphone right now doesn't give them the right to take down whatever they please.

It gets worse: The National Restaurant Association called an ad featuring Kevin Federline as a fast-food worker demeaning to the industry. It was dumped before airing.

The American Foundation for Suicide Prevention complained about the insensitivity of the GM commercial that showed a factory robot leaping from a bridge after it was fired for a making a mistake. Their statement? "[It] is offensive to the tens of millions of survivors of suicide loss nationwide. In its carelessness, it portrays suicide as a viable option when someone fails or loses their job."

Where are we going as a society when we keep spot checking little idiosyncrasies that bring enjoyment to the majority. Rosie O'Donnell sees herself as the spokesperson for the gay community, and with that, has cost me a great commercial that was downright hilarious. There are commercials that poke fun at everything I represent as well, but you don't hear anything from me. Maybe it's because I have a sense of humor...and it really doesn't matter that much.

In the end, Snickers pulled the ad, from TV and their website. I wish they had stood their ground and refused to apologize. Now we just have one more thing added to the list of "inappropriate" material that is forbidden from everyday life. We need to fight these "controversies" that are only defined by a minority of those in this country. It changes who we are and what we stand for, going way beyond commercials and advertisements. Take notice.

Quick note: I went out and bought a few Snickers bars today...your should all partake, they are amazing.

posted by Carl Soderberg at 8:51 PM

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